ParaDevs Analytics Dashboard
Create a modular, data-driven analytics dashboard for Web3 marketing campaigns, allowing project partners and creators to track engagement, performance, and rewards across multiple campaigns and timeframes. The system needed to be scalable, theme-adaptable, and easy to integrate with different protocols’ data pipelines.
Client
ParaBuilders (Internal Tool)
Service Provided
UX/UI Design, Data Visualization, Desgin System
The Goal:
The main challenge was to transform complex, scattered campaign data into visual insights that anyone — from developers to marketing leads — could easily understand. I designed a flexible dashboard ecosystem that adapts to different campaign structures, supports multiple color themes, and displays comparative analytics between creators, weeks, and engagement metrics.
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The Challenge:
The main challenge was to transform complex, scattered campaign data into visual insights that anyone — from developers to marketing leads — could easily understand. I designed a flexible dashboard ecosystem that adapts to different campaign structures, supports multiple color themes, and displays comparative analytics between creators, weeks, and engagement metrics.
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The Result
Delivered a fully responsive and visually consistent data platform that helps the ParaBuilders team and its partners analyze creator performance in real-time. The dashboards are now used to present metrics to Web3 protocols and campaigns, simplifying reporting and improving transparency in creator payouts. The result was a system where numbers became stories — visual insights that helped teams understand engagement, performance, and growth at a glance.”
